| What you get |
A real project — scoped, priced, and locked. One contractor at a time. |
A homeowner’s contact info — a “lead” |
A contact when a customer reaches out |
A call or message from a Google search ad |
| You pay when |
A homeowner picks you. That’s it. |
Per contact — whether or not the job happens1 |
Per contact — whether or not the job happens2 |
Per contact — whether or not the job happens; roofing averages ~$162 each3 |
| Monthly or annual fee |
$0 |
Annual membership + monthly spend minimums reported1 |
$0, but you fund contact charges |
$0, but you fund a per-contact budget |
| Homeowner picked someone else? |
You pay $0. |
You already paid — and their own policy says losing the job isn’t creditable4 |
You already paid — refunds mostly land as platform credit2 |
You already paid — manual disputes ended in 2024; auto-credits cover a small share of spend3 |
| Same homeowner sold to multiple pros? |
Never. One contractor per project. |
Reportedly sold to 3–8 pros5 |
Contacts typically shared with multiple pros5 |
The contact is yours — but you’re ranked against every advertiser in your area |
| Price set before you show up |
Yes — scoped and locked, visible before you accept |
No — you estimate on-site, free |
No — you estimate on-site, free |
No — you estimate on-site, free |
| Bidding war |
None. You’re chosen on reviews, work, and fit. |
You compete against every other pro who bought the same contact |
Same |
Ranked auction for who shows up first |